{"id":227870,"date":"2024-09-25T11:50:50","date_gmt":"2024-09-25T09:50:50","guid":{"rendered":"https:\/\/unionaccessoires.ma\/?p=227870"},"modified":"2024-09-25T11:57:30","modified_gmt":"2024-09-25T09:57:30","slug":"focus-pme-union-accessoires-key-player-in-moroccos-aluminium-industry","status":"publish","type":"post","link":"https:\/\/unionaccessoires.ma\/en\/focus-pme-union-accessoires-key-player-in-moroccos-aluminium-industry\/","title":{"rendered":"Focus on SMEs: Union Accessoires, a key player in Morocco's aluminum industry"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Morocco's building materials sector enjoyed sustained growth in the first half of the year. <strong>Morocco<\/strong>. At the heart of this boom <strong>the aluminum industry<\/strong> present in various economic sectors such as construction, aeronautics and household appliances. Find out more, <strong>Yassir El Haddaoui<\/strong>General Manager <strong>Union Accessories,<\/strong> specialist in the distribution of aluminum profiles and accessories.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid vc_column-gap-35 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div id=\"ultimate-video-542969f1897b76d6c\" class=\"ult-video  ult-adjust-bottom-margin ultimate-video-542969f1897b76d6c ultv-9032\"><div class=\"ultv-video ultv-aspect-ratio-16_9 ultv-subscribe-responsive-none\" data-videotype=\"uv_iframe\">\n\t\t\t\t\t\t<div class=\"ultv-video__outer-wrap\" data-autoplay=\"1\" data-device=\"false\"  data-iconbg=\"#3A3A3A\" data-overcolor=\"\" data-defaultbg=\"#1f1f1e\" data-defaultplay=\"defaulticon\"><div class=\"ultv-video__play\" data-src=\"https:\/\/www.youtube.com\/embed\/51fpbrdwiJU?autoplay=1&#038;rel=0&#038;start&#038;end&#038;controls=1&#038;mute=1&#038;modestbranding=0&#038;autoplay=1\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ultv-video__thumb\" src=\"https:\/\/i.ytimg.com\/vi\/51fpbrdwiJU\/maxresdefault.jpg\"\/>\n\t\t\t\t\t\t\t\t<div class=\"ultv-video__play-icon  ultv-animation-none\" style=\"width:75px\"><svg height=\"100%\" version=\"1.1\" viewbox=\"0 0 68 48\" width=\"100%\"><path class=\"ultv-youtube-icon-bg\" d=\"m .66,37.62 c 0,0 .66,4.70 2.70,6.77 2.58,2.71 5.98,2.63 7.49,2.91 5.43,.52 23.10,.68 23.12,.68 .00,-1.3e-5 14.29,-0.02 23.81,-0.71 1.32,-0.15 4.22,-0.17 6.81,-2.89 2.03,-2.07 2.70,-6.77 2.70,-6.77 0,0 .67,-5.52 .67,-11.04 l 0,-5.17 c 0,-5.52 -0.67,-11.04 -0.67,-11.04 0,0 -0.66,-4.70 -2.70,-6.77 C 62.03,.86 59.13,.84 57.80,.69 48.28,0 34.00,0 34.00,0 33.97,0 19.69,0 10.18,.69 8.85,.84 5.95,.86 3.36,3.58 1.32,5.65 .66,10.35 .66,10.35 c 0,0 -0.55,4.50 -0.66,9.45 l 0,8.36 c .10,4.94 .66,9.45 .66,9.45 z\" fill=\"#1f1f1e\" ><\/path><path d=\"m 26.96,13.67 18.37,9.62 -18.37,9.55 -0.00,-19.17 z\" fill=\"#fff\"><\/path><path d=\"M 45.02,23.46 45.32,23.28 26.96,13.67 43.32,22.34 45.02,23.46 z\" fill=\"#ccc\"><\/path><\/svg><\/div> <\/div> <\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Founded in 2011, <strong>Union Accessories<\/strong> quickly established itself as a leader in the <strong>the <a href=\"https:\/\/unionaccessoires.ma\/en\/portfolio\/our-products\/\">distribution of aluminum profiles<\/a><\/strong>. Under the direction of <strong>Yassir El Haddaoui<\/strong>With over 20 years' experience in the industry, the company has developed a unique expertise in the marketing of several well-known brands, including <strong>Rock Syst\u00e8mes,<\/strong> designed for medium- to high-end projects.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>The global aluminum industry is booming, with demand expected to increase by 20 to 30 % by 2030. <strong>Union Accessories<\/strong> is already positioning itself as a key player in this transition towards more sustainable and innovative solutions. \"We offer a wide range of profiles for the manufacture of windows, patio-doors, doors and movable partitions,\" explains Mr. Baudelaire. <strong>Yassir El Haddaoui<\/strong>. \"<strong>Our Rock Syst\u00e8mes range<\/strong> offers thermal break profiles for passive houses requiring high levels of thermal insulation and energy efficiency\".<\/p>\n<p><strong>Strategy and target markets<\/strong><\/p>\n<p>Faced with intense competition, Union Accessoires has chosen a strategy of its own to stand out from the crowd. \"There are currently six major aluminum extruders in Morocco, which means that supply is greater than demand...\" stresses Yassir El Haddaoui. \"Union Accessoires is focusing on the mid- to high-end market, banking on diversification, innovation, service and product quality, as well as competitive value for money.\"<\/p>\n<p>Thanks to its durability, ease of handling and aesthetic appeal, aluminum remains a material of choice in the building and construction sector.<\/p>\n<p>The company's main target markets include residential projects, renovation, new construction, villa projects, industrial projects and professional spaces.<\/p>\n<p><strong>Customization capability<\/strong><\/p>\n<p>Union Accessoires also stands out for its ability to offer customized solutions and minimalist profiles adapted to projects requiring high technical demands, notably large bay windows and passive construction. \"Our direct customers are aluminum installers and manufacturers specializing in the manufacture and machining of aluminum profiles, as well as companies specializing in shell fittings,...\" explains Yassir El Haddaoui. \"Our indirect customers include specifiers, architects, interior designers and property developers.\"<\/p>\n<p>Optimistic about the future, Union Accessoires, in partnership with Rock Systems, is working within a framework focused on sustainability and continuity. \"We will continue to focus on differentiation, innovation and developing our portfolio of customers who share our concern for quality,\" concludes Yassir El Haddaoui.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"The building materials sector in Morocco is experiencing sustained growth. At the heart of this boom is the aluminum industry, which is present in various economic sectors such as construction, aeronautics and household appliances. Yassir El Haddaoui, Managing Director of Union Accessoires, a company specializing in the distribution of aluminum profiles, spoke [...].","protected":false},"author":2,"featured_media":227871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_joinchat":[],"footnotes":""},"categories":[40],"tags":[41],"class_list":["post-227870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Focus PME: Union Accessoires, acteur cl\u00e9 de l\u2019industrie de l\u2019aluminium au Maroc - Union Accessoires<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/unionaccessoires.ma\/en\/focus-pme-union-accessoires-key-player-in-moroccos-aluminium-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus PME: Union Accessoires, acteur cl\u00e9 de l\u2019industrie de l\u2019aluminium au Maroc - 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