{"id":228433,"date":"2025-10-17T10:27:14","date_gmt":"2025-10-17T08:27:14","guid":{"rendered":"https:\/\/unionaccessoires.ma\/?p=228433"},"modified":"2025-10-17T16:11:04","modified_gmt":"2025-10-17T14:11:04","slug":"m-yassir-el-haddaouis-career-development-and-marketing-vision","status":"publish","type":"post","link":"https:\/\/unionaccessoires.ma\/en\/m-yassir-el-haddaouis-career-development-and-marketing-vision\/","title":{"rendered":"Yassir El Haddaoui's career development and marketing vision"},"content":{"rendered":"
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Presentation<\/strong> : M. Yassir El Haddaoui<\/strong> is a recognized professional in the field of building<\/strong>from marketing<\/strong> and prescription<\/strong>. With several years ofexperience<\/strong>He has progressed from a position of commercial framework<\/strong> to that of department manager<\/strong> marketing and prescription<\/strong>while developing a clear vision<\/strong> on the role of marketing<\/strong> and strategy in the success of companies<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Career path<\/strong> M.'s background El Haddaoui<\/strong> illustrates a progress <\/strong>based on competence<\/strong> and the vision<\/strong> strategic<\/strong>.<\/p>\n

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  • As a commercial framework<\/strong>he focused on the market understanding <\/strong>and customer needs<\/strong>.<\/li>\n
  • As a manager<\/strong> marketing and prescription department<\/strong>he structured analysis methods<\/strong> and communication<\/strong> tailored to architects, design offices, developers,<\/strong>).<\/li>\n
  • As a director, marketing and prescription department<\/strong>he defined the global strategies<\/strong> from development<\/strong> andproduct innovation<\/strong>.<\/li>\n<\/ul>\n

    This evolution<\/strong> translates the increasing responsibility<\/strong>from commercial follow-up<\/strong> to the strategic direction<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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    The difference between an employee and a contractor :<\/u><\/strong><\/p>\n

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    • A employee<\/strong> is responsible for its missions<\/strong> and objectives<\/strong> set by the company<\/strong>. He puts his skills<\/strong> and contributes to collective performance<\/strong>.<\/li>\n
    • A contractor<\/strong> is responsible for global vision<\/strong>and results<\/strong>and expenses<\/strong> and development<\/strong> from the company<\/strong>. He must know how to manage priorities<\/strong>take strategic decisions<\/strong> and anticipate needs<\/strong> from<\/strong> market<\/strong>.<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t<\/div>\n\n\t
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      According to Yassir El Haddaoui: \"To become contractor<\/strong>the first step is to acquire solid experience<\/strong>understand the land<\/strong> and learn to cope with challenges<\/strong>. \"<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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      Definition of marketing :<\/u><\/strong><\/p>\n

      Visit marketing<\/strong> is the set of actions<\/strong> enabling study<\/strong>, understand<\/strong> and satisfy<\/strong> market needs<\/strong>. It is based on four pillars<\/strong> :<\/p>\n

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      1. Visit<\/strong> product<\/strong> (define a product useful<\/strong> and efficient<\/strong>),<\/li>\n
      2. Visit<\/strong> price<\/strong> (position the product according to the perceived value<\/strong>),<\/li>\n
      3. Visit<\/strong> distribution<\/strong> (ensure availability<\/strong> and the logistics<\/strong>),<\/li>\n
      4. Visit<\/strong> communication<\/strong> (make get to know<\/strong> and value<\/strong> the product).<\/li>\n<\/ol>\n

        A effective marketing strategy<\/strong> guarantees survival<\/strong> and the growth<\/strong> from the company<\/strong>.<\/p>\n

        Diagnosis<\/strong> and market research<\/strong> All procedures marketing<\/strong> must start with a competitive analysis<\/strong> and a market analysis<\/strong>. You have to understand trends<\/strong>identify segments<\/strong> targets<\/strong> and define a positioning policy<\/strong> clear.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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        The difference between a mass-market product and a technical product<\/u><\/strong> :<\/p>\n

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        • Visit<\/strong> mass product <\/strong>is aimed at a wide audience,<\/li>\n
        • The technical product<\/strong> answers to a specific need<\/strong>often professional<\/strong>.<\/li>\n<\/ul>\n

          Prescription: a sustainable development strategy<\/strong> The prescription<\/strong> is a method strategic<\/strong> to reinforce the product's reputation in the long term<\/strong>. It is based on :<\/p>\n

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          • Visit technical presentation of the product (catalogs, technical data sheets, studies, point-of-sale displays, etc.)<\/strong>),<\/li>\n
          • Visit ongoing relationship<\/strong> with the players in the building<\/strong><\/li>\n
          • Visit<\/strong> proposal<\/strong> tailored solutions<\/strong> at market needs<\/strong>.<\/li>\n<\/ul>\n

            It improves visibility<\/strong> the product, develop trust<\/strong> and build loyalty<\/strong> visit specifiers<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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            The difference between prescriber and salesperson : <\/u><\/strong><\/p>\n

            Visit commercial<\/strong> main objective is to direct selling<\/strong> and short-term results<\/strong>. Le prescriber<\/strong> acts on reputation<\/strong> and the recommendation<\/strong> of the product. He works on the long term<\/strong> to anchor the brand<\/strong> and quality in consumer perception.<\/p>\n

            The two roles are complementary<\/strong> and necessary for development<\/strong> a company<\/strong>.<\/p>\n

            Keys to success : <\/u><\/strong><\/p>\n

            Professional success depends on a number of factors: patience<\/strong>, organization<\/strong>, self-knowledge<\/strong> and value creation<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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            According to M. Yassir El Haddaoui<\/strong> In a career, the real wealth lies in experience, passion and perseverance.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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            The companies associated with this vision<\/u><\/strong> :<\/u><\/p>\n

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            • Union Accessories :<\/strong> distributor of profiles<\/strong> and accessories<\/strong> in aluminum<\/strong> for windows<\/strong>, doors<\/strong>, guardrails<\/strong> and facades<\/strong>.<\/li>\n<\/ul>\n

              Union Am\u00e9nagement :<\/strong> manufacturer of roller shutters <\/strong>brand spinel <\/strong>and distributor of the union motor<\/strong> and v2<\/strong>.<\/p>\n

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              • Jakalum Concept :<\/strong> specialist in aluminum systems<\/strong> for the design<\/strong> and the design<\/strong>combining innovation<\/strong> and aesthetics<\/strong>.<\/li>\n<\/ul>\n

                These three companies<\/strong> share the same vision<\/strong> propose solutions<\/strong> in aluminum<\/strong> from quality<\/strong>, sustainable<\/strong> and adapted to professional needs<\/strong>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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                Title<\/h4><\/span><\/span>\n<\/div><\/div><\/div><\/div><\/div>
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                \ud83c\udfa7Podcast - Yassir El Haddaoui's background and vision<\/h2>\n\t\t\t