Focus on SMEs: Union Accessoires, a key player in Morocco's aluminum industry

Morocco's building materials sector enjoyed sustained growth in the first half of the year. Morocco. At the heart of this boom the aluminum industry present in various economic sectors such as construction, aeronautics and household appliances. Find out more, Yassir El HaddaouiGeneral Manager Union Accessories, specialist in the distribution of aluminum profiles and accessories.

The global aluminum industry is booming, with demand expected to increase by 20 to 30 % by 2030. Union Accessories is already positioning itself as a key player in this transition towards more sustainable and innovative solutions. "We offer a wide range of profiles for the manufacture of windows, patio-doors, doors and movable partitions," explains Mr. Baudelaire. Yassir El Haddaoui. "Our Rock Systèmes range offers thermal break profiles for passive houses requiring high levels of thermal insulation and energy efficiency".

Strategy and target markets

Faced with intense competition, Union Accessoires has chosen a strategy of its own to stand out from the crowd. "There are currently six major aluminum extruders in Morocco, which means that supply is greater than demand..." stresses Yassir El Haddaoui. "Union Accessoires is focusing on the mid- to high-end market, banking on diversification, innovation, service and product quality, as well as competitive value for money."

Thanks to its durability, ease of handling and aesthetic appeal, aluminum remains a material of choice in the building and construction sector.

The company's main target markets include residential projects, renovation, new construction, villa projects, industrial projects and professional spaces.

Customization capability

Union Accessoires also stands out for its ability to offer customized solutions and minimalist profiles adapted to projects requiring high technical demands, notably large bay windows and passive construction. "Our direct customers are aluminum installers and manufacturers specializing in the manufacture and machining of aluminum profiles, as well as companies specializing in shell fittings,..." explains Yassir El Haddaoui. "Our indirect customers include specifiers, architects, interior designers and property developers."

Optimistic about the future, Union Accessoires, in partnership with Rock Systems, is working within a framework focused on sustainability and continuity. "We will continue to focus on differentiation, innovation and developing our portfolio of customers who share our concern for quality," concludes Yassir El Haddaoui.