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The building materials sector in Morocco is experiencing sustained growth. At the heart of this boom is the aluminum industry, which is present in various economic sectors such as construction, aeronautics and household appliances. Yassir El Haddaoui, Managing Director of Union Accessoires, a company specializing in the distribution of aluminum profiles, spoke [...].

Entrepreneurship and marketing in the aluminum industry represent an exciting fusion of industrial innovation and dynamic business strategies. In this sector, entrepreneurship means identifying market gaps and creating innovative solutions to meet the growing needs of industries and consumers. Entrepreneurs in the aluminum industry are often [...]