Presentation : M. Yassir El Haddaoui is a recognized professional in the field of buildingfrom marketing and prescription. With several years ofexperienceHe has progressed from a position of commercial framework to that of department manager marketing and prescriptionwhile developing a clear vision on the role of marketing and strategy in the success of companies.
Career path M.'s background El Haddaoui illustrates a progress based on competence and the vision strategic.
- As a commercial frameworkhe focused on the market understanding and customer needs.
- As a manager marketing and prescription departmenthe structured analysis methods and communication tailored to architects, design offices, developers,).
- As a director, marketing and prescription departmenthe defined the global strategies from development andproduct innovation.
This evolution translates the increasing responsibilityfrom commercial follow-up to the strategic direction.
The difference between an employee and a contractor :
- A employee is responsible for its missions and objectives set by the company. He puts his skills and contributes to collective performance.
- A contractor is responsible for global visionand resultsand expenses and development from the company. He must know how to manage prioritiestake strategic decisions and anticipate needs from market.
According to Yassir El Haddaoui: "To become contractorthe first step is to acquire solid experienceunderstand the land and learn to cope with challenges. "
Definition of marketing :
Visit marketing is the set of actions enabling study, understand and satisfy market needs. It is based on four pillars :
- Visit product (define a product useful and efficient),
- Visit price (position the product according to the perceived value),
- Visit distribution (ensure availability and the logistics),
- Visit communication (make get to know and value the product).
A effective marketing strategy guarantees survival and the growth from the company.
Diagnosis and market research All procedures marketing must start with a competitive analysis and a market analysis. You have to understand trendsidentify segments targets and define a positioning policy clear.
The difference between a mass-market product and a technical product :
- Visit mass product is aimed at a wide audience,
- The technical product answers to a specific needoften professional.
Prescription: a sustainable development strategy The prescription is a method strategic to reinforce the product's reputation in the long term. It is based on :
- Visit technical presentation of the product (catalogs, technical data sheets, studies, point-of-sale displays, etc.)),
- Visit ongoing relationship with the players in the building
- Visit proposal tailored solutions at market needs.
It improves visibility the product, develop trust and build loyalty visit specifiers.
The difference between prescriber and salesperson :
Visit commercial main objective is to direct selling and short-term results. Le prescriber acts on reputation and the recommendation of the product. He works on the long term to anchor the brand and quality in consumer perception.
The two roles are complementary and necessary for development a company.
Keys to success :
Professional success depends on a number of factors: patience, organization, self-knowledge and value creation.
According to M. Yassir El Haddaoui In a career, the real wealth lies in experience, passion and perseverance.
The companies associated with this vision :
- Union Accessories : distributor of profiles and accessories in aluminum for windows, doors, guardrails and facades.
Union Aménagement : manufacturer of roller shutters brand spinel and distributor of the union motor and v2.
- Jakalum Concept : specialist in aluminum systems for the design and the designcombining innovation and aesthetics.
These three companies share the same vision propose solutions in aluminum from quality, sustainable and adapted to professional needs.
